What signals are you sending?

5 01 2010

If you received NO economic benefit from your job.  Would you continue to do it?

If you answered “no”, think about what message and attitude you are sending to your clients, co-workers and business network.

If you answered “yes”, think about how this makes you different and unique to your customers, clients, contacts and relationships.

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Commoditization, is it happening to you?

28 11 2007

“We are living in an era where there are too many retailers serving too few customers and where there is no longer any brand loyalty or retail loyalty” Kevin Burke, President/CEO. The American Apparel and Footwear Association.

From this comment by Mr. Burke I believe the apparel and footwear industries are in the midst of an important struggle, to move away from their current status of a commodity business.

The winners will be those with strong design, distinct brand, and smart developed distribution systems. The same can be said for almost any current industry.

Too many retailers and points of sale? I doubt it. What I interpret from this comment is that there is intense competition between retailers, and instead of seeking exclusivity or innovation to attract and maintain customers, they are using the oldest,simplest trick known….lowering product prices and with it, the quality of the shopping experience.

It is a classic example of commoditization.

Manufacturers are also to blame. The rush to sell their product to high volume buyers insures loss of control of the marketing and retail channels.

The rush to sell everywhere, to everyone, at the same time allows and promotes price competition and price wars between the various manufacturers and retailers.

Too few customers? The real problem is overproduction. Current manufacturing focuses on high volume production and this encourages the standardization of product. The desire to reduce fixed costs drives manufacturers to seek out cheap world labor, increase productivity through mechanization (which encourages product standardization) and the outcome is a mountain of finished products, created all over the world, that are indistinguishable from one another.

Commodities. Most apparel and footwear companies focus on low cost, high volume manufacturing, they sell to wholesalers or retailers that also focus on volume. So suddenly branded products can be found in department stores, boutiques, grocery stores, flea markets and the Internet. The product is everywhere, consumers have learned that one should just look for it where the price is lowest.

This also makes it easier to pirate and sell a product to a growing network of sales outlets focused on offering a brand name for less.

No brand or retail loyalty?
If there is no customer loyalty (read as no perceived advantage to shopping with you versus the competition), and loyalty is important for continued growth, profit and success, then it’s time for a serious reevaluation of how one is doing business.

How can one stand out from the crowd, do something different and unique, and create a sense of exclusivity and prestige for the consumer?

This is the future.

Related Links

The easy way

10 top reasons for poor customer service and their solutions

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Are you listening to what the customer needs?





Get the mission statement off your website

24 11 2007

Do you read the corporate mission and vision statements on websites or in corporate promotional material?

I don’t.

In fact, I find them to be insincere, ambiguous and completely useless to the customer, and most of the time useless to the company itself.

So why do many corporate websites include them?

Does someone in the sales and marketing department believe that customers find this information important or believable?

Objectives, goals, mission and vision are important in an organization.  They define where we are going, and help in making decisions about how to get there.

You don’t need a mission or vision statement to be successful.You will need to make certain everyone in the company knows where they are going and are focused and motivated on getting there.

Customers will see the results.

You don’t have to tell them what you are trying to do.






Top 10 reasons for poor customer service and their solutions

13 11 2007

Customer service, the interaction between the client and the supplier is an integral part of the purchasing and user experience, and as such, is the key to continued success in business.

What are the reasons for poor customer service?

Top 10 Reasons for poor customer service and their solution

1.    People are not trained.  When an organization does not spend the time to fully train their people the consequence is poor service.

Solution:  Dedicate resources (time and money) for training and reinforcement.   Employees should be fully informed about company goals, the products and services.  Emphasis and training should be focused upon the importance of listening and responding to the customer’s requests.  People can only do the job if they are given the right tools and objectives.  It costs money to train people.  It will cost more if you decide not to train them.

2.    People don’t care.  Selecting the correct personality is crucial for your business success.  Apathetic or self centered personality types have no place in a business that requires customer contact.

Solution:  Focus the selection and evaluation process to identify personalities that do not fit the required profile.  Get the wrong people out immediately, it also sends a clear message to everyone.

3.    Sabotage.  Angry or frustrated employees can actively work to sabotage and try to destroy the company.

Solution:  Keep honest and open communications with employees.  Informally and formally review performance, goals, objectives and feelings to stop potential problems before they reach the customers.  Get these people out of the front lines immediately.

4.    Employees don’t believe in the company, product or service.  If the image, marketing and promotion of the company is quite different from the reality, workers will not be able to sustain a positive attitude in the face of problems they know exist.

Solution:  Be honest.  Work closely with customer service, marketing and quality control to identify real problems and fix them.  Don’t let  marketing advertise over problems, solve them.

5.    Personal problems reflected in work.  When an employee’s personal life is in crisis or out of control, they may exercise control, aggression and negativism toward customers in an attempt to put some part of their life in order.

Solution:  Clear communications with employees:  If their personal life is affecting work performance, talk about it.  Time off, access to counseling or just listening may prevent more serious problems.

6.    Burnt out.  Too much negative, too many complaints can lower a person’s level of commitment and move their positive and helpful attitude to an apathetic one.

Solution:  Constant communication helps to identify who is burning out and why.  Get customer service people together to talk of success and how to deal with the frustrations.  Provide recognition or incentives for excellence in dealing with problems.

7.    Not providing the correct solutions to customers, lack of empowerment.    There is nothing worse than dealing with an employee who listens to a problem, then shrugs and says they have to ask someone else in the company to intervene and provide a solution.

Solution:  Give the people on the front lines the authority, power, tools and ability to solve problems.

8.    Don’t see the benefits – don’t understand their role in the company. 

Solution:  Employees project an image of the company.  They are the company.  They should be reminded of their importance and value to the customer and to the company.  Incentives, recognition, training and constant reinforcement are important.

9.    Apathetic from hearing the same problems over and over.  A fundamental role of the customer service division is to provide constant feedback on how customers view the company, the products and the service.  If this feedback is not analyzed and acted upon by upper management a feeling of apathy and frustration is created.

Solution:  Set up a model and procedure for the accumulation, analysis and implementation of solutions for the problems identified by customer service.

10.    Incentives/salary not tied to results.

Solution:  If you insist that the company depends upon people, and that people are the key to success, implement compensation packages, evaluations and incentives that support and reinforce this.

Related Links 

Are you listening to what the customer needs?

Broken Promises

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New is a requirement

20 06 2007

We are creatures of habit.

We enjoy and feel comfortable with a routine.

We create routines in our personal and professional lives constantly.

We wake up around the same time, go to work at an appointed hour, drink coffee at a scheduled time.

We tend to focus and concentrate on our specific career area, and in doing so are excluding influences and relationships that matter.

New and different influences and relationships that can dramatically change the way we work, feel and create.

Even our free time is scheduled and programmed.

We read the same papers, watch the same programs, go out at the same time, and surround ourselves with the same people and experiences.

In order to maintain interest and excitement in our professional and personal lives we need to learn, experience or add something New.

Turn the microscopic view of our lives into a telescopic view and look for the New relationships and New elements of influence.

We can’t change, innovate, modify, evolve and grow if we don’t have access to New.

New ideas.

New learning.

New skills.

New methods.

New relationships.

New challenges.

New does not seep into us by accident, it requires active participation on our part.

We must seek it out, experiment, and take chances.

Find it, analyze it, embrace it or reject it.

New does not always make us happy, in fact it can create conflicts and anxiety which ultimately lead to better definition of what we want, or what we are doing.

We can find New in books, magazines, web logs, articles, especially if they are unrelated to our current business.

New can be found by taking a different route to work, shopping in a different area, eating different foods or in different spaces.

New can be found in any person whom we haven’t had a conversation with.

We have to make the conscious decision to break our routines and seek out New.

When was the last time you encountered something New?

When will be the next time?

What can we do today to find New?

When creating our weekly agenda, keeping in mind that we must dedicate time to actively seeking experiences and information that are outside of our comfort zones and areas of expertise.

Find something New today.

Start a list, when you find something New write it down.

Encourage the people around us to discover and share something New.

Watch how New begins to change your life and decisions, enthusiasm and attitude.

Related Links

5 ways to promote creative thinking and idea generation

Does your company like new ideas

Individuality and chaos in the workplace





Improve your leadership profile

19 06 2007

Ever wonder if your leadership style should be less interactive, less personal with your team?

Do you believe that the “cold emotionless leader” approach will bring better results to the organization?

Teresa Amabile in an interview entitled How Team Leaders Show Support-or Not in The Harvard Business School Working Knowledge newsletter, outlines her study published in 2004 in The Leadership Quarterly, and gives insight into leadership characteristics and styles as they impact group performance and creativity in organizations.

She identified 4 key behaviors that will improve the perception of team leader’s support by the team members (and by association improve group attitude and final results).

The groups perception of the leader’s support were positive when:

  • they received on-time feedback and prompt response to problems. On-time decision making
  • they were supported in their decisions on a personal AND professional basis by the leader and a sense of relationship was developed through exchange of personal information. Create personal relationships.
  • they were recognized individually and in public for their achievements. Praise and recognition.
  • they were included and asked for ideas and input about decision making. Inclusion and participation of all team members.

Sound familiar?

They are fundamental characteristics of any leader or manager.

The groups perception of the leader’s support were negative when the leader:

  • Did not manage the work efficiently. Lack of timely decision-making, disinterest, disorganization.
  • Unable to provide clear role definition and objectives. Lack of focus and objectives.
  • Unable to solve problems or avoid them. Lack of strategy and planning.

Becoming a good leader is not all about barking orders or the implementation of revolutionary, new and improved ideas about data management and numbers analysis .

It’s about listening, doing your job and making decisions that affect others on-time.

It’s about dedicating time and applying common sense to create and maintain human relationships.

Related Links

How Team Leaders Show Support-or Not

Leading your team to mediocrity

Are we killing team performance by over-communicating

Step by step beginners guide to project management

Leadership, do you want the job or just the title and benefits

What defines an exceptional leader





20 ways to guarantee failure as a manager

15 06 2007

A guide for the new leader who wants to alienate all employees and fail as quickly as possible in their new management position

  1. Immediately purchase new office furniture and redecorate your office.  Spend a lot of money and make your office look very different from any other office in the company.
  2. Insist on new computers, cell phones and software for your use only.
  3. Spend several days working on your title, the press release announcing it and how your business cards look.
  4. Insist and “fight over” small insignificant details and decisions in meetings, leaving big decisions and “big picture” items in limbo.
  5. Treat the people in the organization as if they are there for your convenience and well being.  Be as rude as possible in your communications.  Demand, never ask.
  6. When in meetings and conversations, always answer the ringing telephone, type and send Blackberry messages, read and respond to all incoming email and instant messages.  Interrupt frequently and ask people to repeat themselves because you were busy.
  7. Plan company workshops or events aimed at creating a new atmosphere of “community” at work for weekends or after work hours, and preferable with short notice.
  8. Avoid sharing any information about your goals, ideas and strategies about the company with employees.  Always talk about theory, never get specific.  Keep it fuzzy and out of focus.
  9. Don’t listen to any ideas, solutions or complaints from employees or managers who report to you, especially if they have been with the company for a long time.
  10. Make strong permanent opinions about the company and employees, solely on the basis of discussions with top management and the business owners.
  11. Take lots of “business trips”  and attend every professional seminar and conference possible, do not take anyone from the company with you.  This is especially effective if the company is suffering from cash flow problems.
  12. Talk about implementing massive changes, re-inventing methods and strategies, promote innovation and tell everyone that money is not an issue for them to worry about, at the same time focus all your energy on cutting costs, and minimizing the organization.
  13. Immediately terminate some employees because someone told you to do it.
  14. Insist that everyone in the company learns how to work with a new software program that you like.
  15. Request reports and analysis from all managers and department heads, then several days later, repeat the request.  Don’t read or respond to any report and never acknowledge that you have received it.
  16. Schedule many inter-departmental meetings at odd hours, don’t provide an agenda, then cancel them at the last minute, or just don’t show up.
  17. Always refer to customers as if they were something evil and undesirable.
  18. Constantly remind employees that before you came to the company they were primitive and uneducated, without a clue as to what business is all about.
  19. Hire consultants, lots of consultants, expensive consultants are best.
  20. Never make a decision by yourself, always try and find total consensus on all issues.

Related Links

Motivation, not the leaders job

Leadership, do you want the job or just the title and benefits