Using positive reinforcement to win customer loyalty

22 02 2007

We respond positively to positive feedback, recognition, and reinforcement of our behaviour and activities at work or home.

We get angry or lose interest in an activity, goal or organization if we don’t receive this “pat on the head” or “cheer-leading” on a continual basis.

Our customers also need reinforcement and recognition in order to maintain their motivation and good feelings toward your company or products.

What are you doing to make sure they get it?

Does the customer feel like you are just “going through the motions”?

Does it feel real?

Are you really showing that you care?

What sets you apart from your competitors AFTER the sale?

Related Links

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How to motivate yourself on Monday

2 10 2006

Here we go again, Monday morning, back to work. Need some ideas on how to get pumped up for the week ahead?

1. The survivor approach. Challenge yourself to attack the most difficult work problems first thing today. Admit that it has to be done and might be the most uncomfortable or unpleasant activity you will encounter during the week. Once this is out of the way you’ll be surprised how much easier the rest of the week will be.

2. Send out positive energy. Be cheerful, upbeat and responsive to customers and coworkers. Say hello to everyone, acknowledge their presence. If you encounter grumpy, sad or depressed individuals smile at them and move on. Leave everyone you meet with the impression that you’re happy, full of enthusiasm and motivated today. Sound completely out of character for you? Good.

3. Monday is list execution day. List makers should prepare their weekly to-do lists on Friday afternoon or Sunday evening. When you walk into the office on Monday the plan is waiting for you to dig in and execute it.

4. You are working for you. Remember that you are working in order to achieve your personal goals. The work is part of that process. You are not working for XYZ corporation, you truly are working for yourself. It’s your decision to stay or to leave the company, your future is in your hands. Try that attitude on and see what happens.

5. Make someone proud of you. Everyone has a person or persons in their lives that they love and respect. Who are these people in your life? What could you do today at work to make them proud of you? Do it.

6. Act like an invincible leader. Feeling miserable and trying to spread that misery, gloom, doom and depression to others is a pretty pathetic way to live. Do you like to be around people with this attitude? Why would others want to be around you if you are a walking “cloud of misery and darkness”? You are a victim if you agree to be one.

7. Give yourself prizes. Set some work goals and create rewards for their completion that can be enjoyed on the weekend.

8. Motivation through memories. On the way to work think about the times in your life when you were the most enthusiastic, excited, motivated and happy. Remember the way you felt, identify why you felt so good, relive those experiences.

9. Go to work with a specific mission and deadlines. Make specific commitments for goal completion to others.

10. Decide to take a vacation. Burned out, stressed out, unable to focus, unable to get excited? Take time off, disconnect from work (that means no email, no telephone calls). Recharge your batteries. Figure out when you are going, for how long, with who and where.

11. Let cosmic forces and your subconscious decide. Sit down in a quiet spot, turn off the cellular phone, lock the door and try to clear your mind. In a matter of minutes you will begin to be bombarded with ideas or things you should be doing, and their priorities. Open your eyes, and get started.

12.  Music.  You know the tunes that start your feet tapping or set your soul soaring.  Record them, put them in your I-pod, burn a disk for the car.

13.  Change.  Setting a routine is quite normal, and comforting, but not motivating.  Change something.  Maybe it’s breakfast, the way to work, your clothes…who knows.  Fiddle around with your patterns and routines.

14.  Altruism.  Do something for someone else, without seeking anything in return.  Random acts of kindness.

R elated Links

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10 things you should do on a Friday afternoon





10 things you should do on Friday afternoon

18 08 2006

Friday afternoons are not known as the most productive times in an organization. Why not take advantage of Friday afternoon, and do the following:

10 things to do on Friday afternoon

1. Clean up your desk, file the important documents, throw out the rest. Make your desktop visible again.

2. De-fragment and tidy up your computer and files, backup important information. Boring, but has to be done right?

3. Make a list of the projects and tasks you wish to deal with on Monday morning. Make Monday easier.

4. Review your calendar and schedule for the coming week, confirm appointments and make sure you’re prepared for meetings and presentations. Be on time and prepared.

5. Return all pending phone calls that have accumulated during the week. Follow-up.

6. Clean up your email inbox. Follow-up, follow-through, keep the communication moving.

7. Smile a lot, get excited about the weekend. Think of the future, not the past.

8. Call your spouse, significant other or best friend. Tell them to get dressed up and go out to a casual relaxing place that you have not been to in a while. It should remind you why you worked so hard all week. Give yourself a reward. Enjoy it.

9. If you are in a leadership or management position. Get out of your office and walk around, talk to people about anything but work. Ask if they have something special or exciting planned for the weekend. Listen and learn.

10. Do small random acts of kindness for subordinates and co-workers, these might include; give out Milk Duds and Lemonheads, buy a lottery ticket for everyone, take the “front line” workers out for a drink. Random acts of kindness. No ulterior motives.

Related Link

10 things you should never do on Friday afternoon