Right now I’d like you to copy, paste, print, and send the following quotation to everyone in your company.
Post it on the front door and in the break room.
Put it on every desk.
“Maybe the reason it seems that price is all your customers care about is…… that you haven’t given them anything else to care about.” Seth Godin Seth’s Blog: Price
Sure to start some discussions, finger pointing and overdue dialogue about the product or service you’re providing.
What do your customers think they are paying for why they buy your product?
What do you want your customers to CARE about, and pay for, when evaluating the purchase of your product?
What are you doing to make this happen?