The “Lightning and Thunder ” sales and marketing strategy

7 08 2006

Thunder and lightning are impressive natural phenomenon that have the power to frighten, exhilarate, and inspire awe. We’ve seen severe lightning and thunderstorms hundreds of times, and yet can be continually surprised or shocked by the power and ferocity of the thunder and lightning.

Lightning is swift, if you blink you might miss it. It is always an unusual and unique form that appears in the sky. It is dazzling, it can light up the entire sky for an instant. We cannot predict where it will strike or what type of damage it may cause. It’s wild and uncontrollable. Unforgettable because it is unique, elusive and enormous.

Thunder always follows the lightning. You can’t miss it, whether it’s a sudden roaring clap or a booming rolling bass note. Thunder is often impressive, and one relates the sound of thunder to the power of the lightning bolt that precedes it. In fact thunder is all about power. It’s the announcement that lightning has passed through, and the thunder’s volume and duration represent an event that has passed away. People rarely forget a huge thunderclap.

Are you giving your customers thunder and lightning with your products, service, sales and marketing?

Do your customers see a brilliant “flash” from your organization, do they hear and feel the power of the thunder after the event?

Are you offering products or services that dazzle and amaze, that light up the customers sky for a moment?

Do they see the lightning and hear the thunder from your efforts?

If your organization is only creating cloudy skies or drizzle for your clients, it’s time to change and create something to make them sit up and take notice. Make some lightning and thunder.

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