Give this away

30 05 2007

Right now I’d like you to copy, paste, print, and send the following quotation to everyone in your company.

Post it on the front door and in the break room.

Put it on every desk.

“Maybe the reason it seems that price is all your customers care about is…… that you haven’t given them anything else to care about.” Seth Godin Seth’s Blog: Price

Send it to all your suppliers.

Sure to start some discussions, finger pointing and overdue dialogue about the product or service you’re providing.

What do your customers think they are paying for why they buy your product?

What do you want your customers to CARE about, and pay for, when evaluating the purchase of your product?

What are you doing to make this happen?

Related Links

Seth Godin’s blog: Price

The power of something extra

The Easy Way

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What does it mean to be a World Class business

5 12 2006

The CFE in Mexico (Federal Electricity Commission) has the slogan “Somos un empresa clase mundial” (We are a world class business) emblazoned on their vehicles.

What does “world class” mean in today’s global economy?

Why promote yourself with vague phrases and empty words?

Why participate in the game “I’ll tell you how great I am, and you pretend to believe me”?

“World class”, “leader”, “the world’s greatest”, “the best”, are examples of adjectives that no longer have marketing impact.

Self promotion and hype might even work negatively on the consumer.

Don’t tell people how great you are.

Tell them and teach them what you or your product can do.

Show them, surprise them and amaze them with your product or service.

Don’t pin the medals on yourself. Let your customers do it.

Related Links

The Easy Way

The “Lightning and Thunder” sales and marketing strategy

The Power of Something Extra





The power of something extra

5 10 2006

Here is a simple but powerful rule – always give people more that what they expect to get.” – Nelson Boswell

What defines an exceptional leader, a great manager, a super business, or remarkable experience? Something extra.

There are two words (one French and the other Spanish) that convey and represent the concept of something extra, lagniappe and pilon.

Lagniappe (hear it) is the word commonly used in Southern Louisiana and Mississippi. It’s defined by the American Heritage Dictionary as an extra or unexpected gift or benefit.

Pilon is the Spanish word used in the southern US and Mexico to describe a gratuity given by tradesmen to customers settling their accounts, it’s something extra, and not expected.

Incorporating something extra in our actions, results and as a business philosophy can be incredibly powerful.

Something extra:

  • forces creativity and innovation.
  • demands clear understanding what is expected of us by others.
  • focuses our attention of adding value, and not on cutting costs.
  • is positive.
  • is rewarded with good will and positive reactions.
  • will lead to continual improvement.
  • is fundamental to continued success.

Something extra is all about the little things and details.

Something extra is not just something “free”, it must arrive without anticipation, unexpectedly in order for it to be special and make an impact.

Something extra allows you to surprise the customer.

Something extra will make think about your results and expectations. It will make the difference between simple compliance and outstanding results.

Something extra will make you and your results different from all the others.

Embracing something extra and applying it on a daily basis, will make you great.

Giving something extra is not a difficult task. It’s all about applying small acts of innovation and creativity to your results, especially for routine and day-to-day tasks.

The power of something extra can change your life, your products, your processes and how others perceive you.

“If you want to be creative in your company, your career, your life, all it takes is one easy step… the extra one. When you encounter a familiar plan, you just ask one question: What ELSE could we do?” Dale Dauten

Related Links

Motivation – Heroic moments

What defines an exceptional leader





Cultural misunderstanding, it can happen to you.

15 09 2006

When we think of industry leaders in marketing and branding, Disney comes to mind. Geniuses in promoting their brand. Magnificent marketers. Leaders in the theme park industry. Universally recognized brand.

What could possibly go wrong with their expansion into Hong Kong and the Asian-Pacific market? Cultural misunderstanding.

Expansion into international markets and working with other cultures has created unforeseen headaches and problems for Disney once again. Disneyland struggles in Hong Kong

This is not the first time Disney has encountered cultural problems in international projects. EuroDisney also suffered from problems related to culture and customs that were not predicted or not taken seriously.

Disney is not alone. Virtually all organizations seeking to export and participate in international markets face steep learning curves about culture, customs and manners. Mistakes are made, at times very costly mistakes.

The lesson to be learned is to spend the time and money to understand your international markets and the culture where you will be doing business. It’s not enough to understand your brand and current customers. Never underestimate any cultural factor, and never assume that your model, project or way of life will be embraced fully and without reservations.

Related Links

Create great international business relationships

Stereotypes and global business





Reached our limits or just bored?

15 08 2006

Who or what is or will be the next NASA?

What organization today represents the maximum in scientific knowledge and cutting edge technology and goals?

Who is shooting for impossible goals, capturing our imagination, defining the limits of human achievement?

The companies are out there, we may even be working for them.  Why don’t we know about them?

Are the now too many of them, and our attention is distracted?

Or is it that we don’t care anymore?





How impersonal is your life and your world?

15 08 2006

We live in an impersonal world. I hear this constantly and wonder exactly what people mean when they say it. Is this a warning, an observation, a criticism, a declaration of failure in their ability to create and maintain relationships?

The world has always been impersonal, it’s just not possible that millions of human beings will relate to one another with familiarity. It’s an impossible scenario.

So why all the focus on how impersonal our lives are lately?

Is it a cry for help, a diagnosis and awareness that something is wrong or could be better?
It’s because we have isolated ourselves, by ourselves.

Impersonal is what YOU make it, it has to do with your interaction and participation with others. You are in control, you are not a victim.

Our access to wealth, communications and easy travel have allowed us to travel and move our residence often and meet thousands of people throughout the world during our lifetime. This was not possible 100 years ago.

We no longer live in Norman Rockwell’s Main street America, in a small town, where we know the neighbors, the teachers, the firemen, clerks and shop owners. We didn’t invest enough time in a safe stable environment in order to learn about others and become secure with ourselves and diversity.

In today’s world it’s so easy to walk away from ideas, behaviours and people who are not like us. We can now live by ourselves, in our own little world, designed by us and just for us. The only problem is, we are social creatures and we do want others in our lives. We have created a dilemma by isolating ourselves.

It’s just common sense that this exposure to so many people we don’t know, and who don’t know us, is bound to create a bit of tension or coldness in our initial contacts. Depending on how you respond and interact with others, these interactions can remain cold and impersonal, or might warm up and become pleasant and more personalized.

Simple acts that allow others to let their guard down are all that’s necessary. A smile, a hello or thank-you, a question or comment that initiates a conversation is sometimes all it takes to break the ice.

Relationships are made and created through trust and time. It’s about giving your time, showing interest, and learning. You cannot expect to become best friends with anyone in a week or month, be realistic. You cannot create a meaningful relationship by watching co-workers or neighbors through your window.

Proof of how easy it is to begin a relationship can be found with the Internet, social networks, chat-rooms, etc. All you have to do is throw out a comment or question and in a matter of minutes be involved in communication with a perfect stranger. Why then the complaints about an impersonal world? What’s different when you are not on-line, and are face to face with another human being?

If you think the world is cold and impersonal, take a look at your actions and behavior and determine if you are actively participating to open the door in your communications and relationships. Does your world revolve around you, your problems and your little internal universe? I’ll bet you think the world is impersonal.

Are you interested in giving, sharing, listening, learning and accepting others and their diversity? I’ll bet you think the world is a pretty fine place to be.

Related Links

Lonely and have no friends

What happens when we have no friends

Social networks, are they a part of your life?





International business travel, the end of an era?

11 08 2006

Once again the airline industry is about to have their security guidelines changed in order to accomodate new perceived threats by terrorists. The arrest of 24+ people in London involved in plotting terror attacks aboard airplanes is being heralded in the press and blog world as the end of business travel, the end of an era.

It’s true that business travellers will be the most affected group if new security regulations are put in place to limit carry-on luggage, liquids and electronic equipment. International business travellers will surely suffer most, 8 to 14 hour flights beg for a carry on bag crammed with items that may now be eliminated by new regulations.

The thought of making the trip from LA to Hong Kong, without my water bottle, my contact lens solution, saline spray, Ipod and reading material would make me seek an alternative. Perhaps I would pass the opportunity to meet face to face, and try to do the business via telephone, VOIP, or fax, accepting that fact that the outcome wouldn’t be the same. How many others would do the same?

I believe face to face meetings are an essential part of doing business, and more so for international relationships. But there comes a time when the trip itself is so painful and uncomfortable that we do seek alternatives that are easier and more pleasant, or we charge more in order to suffer the inconvenience.

Two thoughts come to mind:

1. How will global business be affected? How many of us will seek an supplier or customer that is closer to home? How will business change if international travel is severely affected? Will business travellers embrace communication technology in order to make things happen as they used to? Will international business travellers request more compensation, raising the cost of doing business?

2. What will the airlines do to adapt and make it safe and comfortable for their business travel customers? Will they provide, contact lens solution, creams, and bottled water for their customers as part of the standard service? How can they turn this gigantic lemon into lemonade?