Who’s to blame?

Don’t blame the world.

Don’t blame the boss.

Don’t blame your co workers.

Don’t blame the customer.

It’s all about our ability or inability to convince them.

It’s all about sales.

Our ability to “sell” the proposal, to “sell” our achievements, to “sell” our value,  to “sell our enthusiasm”, to “sell” our ideas.

If we find ourselves blaming others, it is time to change your plan, change your arguments, attitudes or presentation.

It’s our responsibility, not theirs.

Find a way to convince your audience, co workers, boss or clients, to make them enthusiastic or to understand.

If the customer wants red, and you want to sell blue, find the way to convince them that blue really IS better.

Or find those customers who want and need blue.

Or change what you are doing and sell red.

It’s not about the others inability to understand.

Stop making it their fault.

It’s all about our ability to provide the information, arguments and ideas that allow them to understand.

Stop pointing fingers and assigning blame.

It’s all about us.