What does it mean to be a World Class business

5 12 2006

The CFE in Mexico (Federal Electricity Commission) has the slogan “Somos un empresa clase mundial” (We are a world class business) emblazoned on their vehicles.

What does “world class” mean in today’s global economy?

Why promote yourself with vague phrases and empty words?

Why participate in the game “I’ll tell you how great I am, and you pretend to believe me”?

“World class”, “leader”, “the world’s greatest”, “the best”, are examples of adjectives that no longer have marketing impact.

Self promotion and hype might even work negatively on the consumer.

Don’t tell people how great you are.

Tell them and teach them what you or your product can do.

Show them, surprise them and amaze them with your product or service.

Don’t pin the medals on yourself. Let your customers do it.

Related Links

The Easy Way

The “Lightning and Thunder” sales and marketing strategy

The Power of Something Extra


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One response

14 07 2007
angelina

Hi, im currently a graduate from high school, and it has come to the time to decide what im going to Study in College, im planing on attending HCC for my basics and then transfering to UH Downtown. I was wondering if you wanted to be my mentor? I will understad if you were unable.However, i need all the knowledge that i can get. And plan to succeed. Hope to hear from you soon.

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