It’s all about people and relationships
Business in Mexico is all about relationships and people. It is important to attend lunches or dinners with your potential customers, major suppliers, distributors and agents. If invited to weddings, or family events, it is important to attend.
These social occasions help to deepen relationships, and promote understanding, an integral part of doing long term business in Mexico.
The Mexicans use family and personal networks for business. The contacts generated through these networks are considered “trust-worthy”. The faster you establish genuine personal and social relationships in Mexico, the more you will recommended, and it will become easier to do business.
Business trips to meet and discuss issues and problems with suppliers, customers and partners, should be programmed at least twice a year, and I would recommend much more frequently when starting up a new operation or business.
Disclaimer: The ideas presented are personal opinions and generalizations based upon 25+ years interacting, living and working in and with Mexico. None of this may be true, I might have made it all up, use the information at your own risk.