This idea hit me as being right on the money. Gaping Void I've always believed it easier to write, or sell, or promote something if you just honestly talked about it. A conversation with the intention to sell, promote, create, solve a problem….whatever…but a conversation…not a presentation….not an event.
Leave the dictionary and thesarus in the drawer, and just talk about what you, your product or service will do.
It's simple, honest, much easier to implement and what's really wacky is that it works……when was the last time you had a conversation with your customers, employees or associates?