Stop telling me how free it is

6 01 2010

I don’t trust anyone or anything that tells me that something is ” free”.

Experience has also taught me that anyone actively promoting how “free” something is has a very special and usually monetary goal…to get me to buy something later.

If it is free, if you are giving it away with “no strings attached”, why are you promoting it and telling me?

If you are such a wonderful samaritan and altruistic person or organization, then why insist that I understand it is free?

Giving something away?  Just put it out there, let me pick it up, use it, read it, learn from it, watch it, or whatever…and then let me walk away without chasing after me trying to sign me up or charge me for something else, or looking for me to pat you on the back.

Part of the delight of finding something “free” is that it not overly promoted as being free, it’s a surprise, a delight.

If you are going to give something away, just do it, don’t make a spectacle out of your “good will” and “good intentions”….let others do that for you.

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One response

26 03 2012
Entrepreneur Jeff

Nice article.

Free is an overly used word in marketing.
Usually, what touted as free is using a freepium business model.

Indeed, there is no such thing as free lunch. Well, there is. Love freely given by friends and family I guess. :)

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