When the focus at work is on providing a great product or service to the customer (maximizing) the perceived value of the product is higher for the customer, and they are willing to pay more.
This translates into more profit for the company.
When our focus is on maximizing profit for the company, management tends to rush toward cost cutting and/or reducing product quality (minimizing) many times resulting in reducing perceived product or service value for the customer.
The customers may not buy your product now, resulting in less profit for the company.
It’s all about providing a product or service that will be appreciated, sought out and embraced by the market.
Creating a product or service that is valuable to the market.
The more people want YOUR product, the more money they will pay for it.
It’s about listening to customers, creating new ideas, innovating, and taking calculated risks based on your expertise and understanding of your business.
It’s not easy. Creating has never been easy.
Success is not guaranteed. In fact the higher the risk the higher the potential payoff and profits.
But it sure is more exciting and rewarding than cutting pennies off manufacturing, administration, sales and logistics costs.
It takes a different type of leadership, management and employees to make this happen.
What team do you want to work with, lead or manage?